Gravity is a company that creates and markets computer games. The most successful one is Ragnarok. The sequel, Ragnarok II (RO2), has been in the works for quite some time. With the company trading around a conservative liquidation value (cash+ST investments minus total liabilities) of $1.15/ADR (6.948M shares, 4 ADRs to 1 regular share) it could be an enticing buy or a value trap.
Investor Fatigue:
Just about nobody really wants to own a stock. The goal is to buy a company and sell it shortly thereafter. This universal renting of companies causes people and investors to lose patience and interest quickly. Some people are more patient than others. Value investors tend to be more patient. For example, GRVY has been written up on the Value Investors Club four times total.
"GRVY continues to trade well under net cash ($2.2 per share) with modestly profitable operations and a significant catalyst on the near-term horizon: launch of Ragnarok Online 2 (RO2) this summer. Company IR has now confirmed to me twice - including today - that RO2 will launch this summer (though there is some risk of further delays)."
That was in 2010.
"But the catalyst for the stock, the release of the Ragnarok 2 (R2) multi-player online game, is now only months away."
That was in 2007.
The statement "only months away" was true. RO2 was only about 60 months away from launch in Korea. If the analyst who wrote the article still holds shares, let me know. I'll buy you a beer for being so patient.
I'll do everyone a favor and not claim that RO2 is a catalyst. The continued deterioration of sentiment, poor management a few years back, and limited information means that GRVY often trades below cash.
I like pessimism though. It creates something to launch off of. Five years of waiting creates a lot of pessimism, below liquidation value pessimism.
Are things really that bad?
Like I stated earlier, I have no idea when RO2 will be released across all countries. I think there have been some interesting developments though over the past 6 months.
Q3 2012 BUSINESS UPDATES
Ragnarok Online II to be launched in two more markets in the first half of 2013
Gravity is planning to release Ragnarok Online II in North America and the Philippines in the first half of 2013 after its launch in Singapore and Malaysia in December 2012.
Steal Fighter to be launched in Korea in the first quarter of 2013
Gravity will launch Steal Fighter, an action real-time strategy role playing game, in Korea in the first quarter of 2013. Gravity entered into a license agreement with L-Time Games Co., Ltd., the developer of Steal Fighter, to publish the game in Korea in April 2012 and conducted closed beta testing in September 2012. The Company intends to launch the game in the overseas markets after its launch in Korea.
Ragnarok Online – Uprising: Valkyrie to be launched in China and Taiwan
Ragnarok Online – Uprising: Valkyrie, a mobile massively multiplayer online role playing game, will be released in China and Taiwan by the end of 2012. Gravity has entered into license agreements with local licensees in each market and the game will be available on iOS and Android platform. Ragnarok Online – Uprising: Valkyrie hits more than 600,000 cumulative downloads in Korea since its launch in May 2012.
Q2 2012 BUSINESS UPDATES
Ragnarok Online to be launched in Singapore and Malaysia in the fourth quarter of 2012
Singapore and Malaysia are expected to be the first overseas markets where Ragnarok Online is to be released.
The Company and AsiaSoft Online Pte. Ltd., the licensee of Ragnarok Online II in Singapore and Malaysia, have agreed to commercially offer the game in these markets in the fourth quarter of 2012.
Mr. Hyun Chul Park, CEO of Gravity said, “The performance of Ragnarok Online in Korea is below our expectations. However, I believe that we have overcome most of the technical problems in the early stages and that we are ready to release the game in the overseas markets where the game is eagerly anticipated.”
The service language of Ragnarok Online in Singapore and Malaysia will be English. The Company is also planning to launch the English version of the game in some other markets in the near future after localizing the content to tailor the game to local cultural preferences of each market.
Gravity strengthening its presence in the mobile game industry
Gravity has been enhancing its mobile game lineup by releasing more smartphone games with up-to-date technology, based on its flagship title Ragnarok Online. In particular, Ragnarok Online – Uprising: Valkyrie, a mobile massively multiplayer online role playing game for iOS and Android released in Korea is surging in popularity with more than 430,000 cumulative downloads in less than three months since its launch in May 2012. Ragnarok Online – Uprising: Valkyrie is a cross-platform game which allows users to play the game on one server regardless of their operating system.
The Company intends to release Ragnarok Online - Uprising: Valkyrie in other markets, such as China and Taiwan, in 2012 and more other smartphone games will be available later in 2012."
Okay, so in Q2 they said that RO2 would be launched with AsiaSoft in Singapore and Malaysia by Q4 2012.
In Q3 they updated that the launch would take place in December in Singapore and Malaysia.
Well on December 7, 2012 AsiaSoft is unveiling their next blockbuster free-to-play MMORPG. Looking through all AsiaSoft's nine other MMORPG titles it seems likely that release next week is Ragnarok II. Maybe not though, we'll see.
I've seen some good reviews for ROII, and there are forums dedicated to when an English version of the mobile Ragnarok will be available. Whether or not this is indicative of future success is unknown to me.
Ragnarok Revenue Tail
Even without the release of RO2, the company is doing alright. They are similar to land line providers: dying, but very slowly. On page 8 of their most recent 20-F, the company claims that users for ROI peaked in the first quarter of 2005. They also supply a lot of information about their users. From an ARPU (Average Revenue Per User) basis, RO makes Farmville look pathetic.
While ARPU has declined from $744 in 2009 to $313 in 2011, total Average Current Users (ACU) have increased. The largest user increases occurred in Taiwan/Hong Kong, while Japan has declined ~9-14% per year. This isn't good because the average Ragnarok user is worth about 18X more in Japan than in Taiwan. Even so, it's not as if Ragnarok revenues fell off a cliff.
Japan is very important to the long term success of GRVY and the Ragnarok franchise. In the short term Malaysia and Singapore are not that important, at least using backwards numbers. A successful launch could inspire confidence though.
Perhaps the game is released and it does OK and they release to North America in 2013. If that happens, awesome. We've got a company that should produce positive cash flow. If not, well at least we have a lot of cash and a bunch of user who are still playing the game.
Is it Worth an Investment?
I believe it is. The key here is that the player base is sticky and a conservative liquidation value has stayed (basically) the same (it was $1.20/ADR in 2010) for the past several years. It seems unlikely that a permanent impairment of capital could take place.
The company as a whole has been able to expand beyond Ragnarok. Ragnarok was 88% of sales in 2005 and at the end of 2011 only made up 66% of sales. The company saw overall sales increase by 7% for the same period.
It could very well be a value trap and opportunity cost is real. Right now though a company that is trading for its liquidation value, still generating cash (admittedly from an attriting business) and someday may deliver on it's promises seems like a safe bet. I believe this is an asset play for now. If RO2 (or other games) get released more accurate valuations/exit price can be determined. As always, do your own research and come to your own conclusions. Long GRVY.